On a sunny day, on a lonesome highway in New Mexico, as my mom was following the ambulance with my dad on board, she gripped the steering wheel tightly, looked over at her dog, and said, “Lucy, We’re going to Play the Day!” At that moment, her 3-word motto was born.
What did she mean?
Resilience... when life hits you with terrible news or a diagnosis that feels overwhelming.
Perseverance... to overcome and struggle through the tough challenges.
Celebrate... small wins and victories on the journey, milestones, events, and the special people in your life.
Spontaneity... when life throws you a fun and joyful opportunity.
An example is of my mom embracing a spontaneous, joyful opportunity is reflected in the 2014 Super Bowl commercial she starred in that aired in South Texas.
Where we are now...
our products
To honor my mom's attitude, legacy and memory, I trademarked her motto and decided to create products that are symbolic of her vivacious spirit and embrace 4 of my values. Today, "Play the Day" means...
1. Celebrate the little things (actually, celebrate EVERYTHING!)
2. Respect and love for nature and the environment
3. Support for small businesses
4. Give back
How we show up... committed to the environment
Respect and love for nature and the environment
My deep love of nature began as a child while camping with my parents and instilled my passion for nature photography.
All paper products highlight photos I’ve taken on my travels and hikes. Respect for nature drives product choices that are environmentally friendly.